”Brands are like people. Either they lead by purpose and culture, or they are led.”

Internationally

Recognized

Hospitality &

Property

Brand Expert

GO BEYOND

GO BEYOND

Sweet Spot

We must always go beyond. Go beyond ideas, cultures, beliefs, borders, tastes, and constraints. Go until we think we cannot, and then go some more.  That’s where we discover the beginning of something sweet. I call it the purpose of a sustainable brand. 

Inspire

I inspire companies to find their sweet spot by decoding culture and understanding human motivations. As a non-binary thinker, I strive to elevate the human experience and brand equity.


Drive

I encourage diverse perspectives to prioritize what truly matters, identifying points of distinction and solutions. Leading from start to finish, I realize opportunities and advocate positive change.

Change

I drive sustainable business growth for organizations by cultivating connections and strategic ideas. I articulate the inherent beauty that arouses the imagination by focusing on relationships.

  • “This is a true work of art”

    Gunju Hwang, Director, Sono Hospitality Group

  • “Basak knows both the business and the creative world and oscillates effortlessly between them, coupling a thorough understanding of commercial strategy with a deep knowledge of design, architecture, and planning.”

    Reinier de Graaf, M. Arch, Partner, OMA

  • "Basak’s brand expertise, resources, network, and rare skill to bring people, companies, and ideas together will be of great value to any organization.”

    Michel Mein, L.Arch, Founder, The Seventh Art

  • "Basak listens to the undercurrent and navigates both the quiet and the loud with a profound understanding that meaning flourishes within complexities."

    James McBride, CEO and Co-Founder NIHI

  • "She is an extraordinary and resourceful international luxury strategist. With an admirable can-do attitude and an inspired intuition for problem solving."

    Ebru Pinar, Global Artistic Director, L'Oréal

  • "She has a knack for nailing the positioning and the strategy and leading the creation of a unique brand universe that matters to its audiences."

    Alfredo Fralle, Executive Director, Saffron

  • Laureat, Ft. Lauderdale

  • NIHI

  • Cast Iron House, New York

  • Surf Row, Surfside